Our Vision

We envision a Philippines where every child, family, and community thrives in a food environment that prioritizes health over profit.

Health equity begins with transparency, accountability, and collective action.

The Healthy Food Environment (HFE) Coalition is a multi-sectoral movement dedicated to changing the systems that influence what we eat, how we are marketed to, and what policies regulate our choices.

Together, we’re building a future where:

Food labels reveal the truth about pre-packaged products in a clear and simple format.

Food marketing respects and honors children’s rights.

Public spaces and children zones promote nourishment.

Our Journey

From grassroots mobilization to national policy, here's how the coalition is building a healthier food environment for all Filipinos.

Researching the roots of reform

We began by confronting the growing burden of noncommunicable diseases (NCDs) and the alarming rise of overweightness and obesity. We studied global best practices, analyzed local policy gaps and opportunities, tracked how industry influence shaped food environments, and drafted the bill that would become our rallying point.

Food Warning Labels around the world

Bringing the bill to policymakers

Armed with evidence and urgency, we engaged legislators, local leaders, and allies. Lobbying wasn’t just persuasion. It was persistence, strategy, and showing up.

Rep. Matibag calls for the protection of children from exploitative marketing of unhealthy products

Advocacy events with Health Champions

From civil society to government allies, we built momentum through shared goals and spaces. Each event provided an opportunity to deepen commitment and spark public dialogue.

Policy Wins: Local Government Action

Local champions stepped up! Cities passed ordinances to protect children and their families from harmful food marketing—proof that change is possible, and is already happening.

Policy Wins: National Legislation

Along with local government actions are national bills being pushed by health champions in the Senate and House of Representatives! As of December 2025, over 60 legislators have signed on as champions, reflecting an urgent public demand for a healthier food environment for all Filipinos.

Back to the halls (because policy is never linear!)

The fight continues. We return to lobbying with a stronger coalition, clearer demands, and deeper support from policymakers and the public. We're louder, clearer, and more united than ever.

Articles coming soon

Our Champions

Meet the voices behind the movement—the advocates championing for a healthier food environment for Filipinos.

Principal Author, House Bill 2660

Rep. Nathaniel Oducado

“Hindi lang ito usapin ng kalusugan, kundi pati na rin ng gastos ng gobyerno at pasanin ng bawat pamilya. Panahon na para gawing mas accessible ang healthy choices para sa lahat.”

Principal Author, House Bill 819

Rep. Reynolds Michael Tan

“Sa batas na ito, may kapangyarihan ang Pilipino na protektahan ang kanilang pamilya at mga anak laban sa sakit."

Principal Author, House Bill 560

Rep. Jaime Fresnedi

“Panahon na upang siguraduhin na mas madali at ligtas ang pagpili ng masustansyang pagkain. Ito ay tungkol sa kinabukasan ng ating mga anak at kalusugan ng bawat Pilipino. Alalahanin natin na ang masustansyang pagkain ay hindi pribilehiyo kundi karapatan ng bawat Pilipino.”

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Be a Healthy Food Champ!

Find out how you can advocate for a healthy food environment!

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Our Community

We are a growing community of organizations, advocates, and changemakers working together for a healthier Philippines.

Explore our partners and visit their pages to learn more.